Local SEO(Search Engine Optimization) is the technique to optimize your business listing and website content for local keywords to increase your business reach and revenue as well.
Same as traditional SEO, Local SEO services boost your business listing in search engine results.
Local SEO helps you to be found by your local potential customers in local searches and they can contact you or can directly visit your business.
Local SEO can lead to bringing out tons of opportunities for your growth.
Just look at the statistics of hidden opportunities:
Local searches or location-based searches have increased by twice the number as from the last year. It shows more and more people are finding businesses near their locations as it comforts them.
As a result, your local SEO campaign can give you drastic growth in your business.
Focusing on the below methods can give you improved search ranking as well as tremendous growth:
Google my business must contain information key information related to business including business name, address, phone number, opening & closing hours, and related images. The search engine shows these listings in a pack of 3 and it must be optimized for local keywords to improve your search ranking.
Building a local citation is a very important task to improve search ranking. This citation contains business information like company name, phone number, address, and website. Citation building helps to earn ranking in bing, yelp, facebook, and more.
Getting ranked on top of search results needs to target keywords of local searches. We can create location-based pages or optimize descriptions, titles, and images to get top position.
For instance, Soft digital agency in Delhi wants to rank more in the search result, we can optimize page title, meta description, site copy to include keywords like Best Digital Marketing Agency In Delhi or Local SEO Service in Delhi.
We can also create some location-specific pages to achieve a higher ranking in search results.
Rating and review play a vital role in search results ranking that’s why it’s become extremely important to monitor the reviews and rating of a business. It becomes important to reply to every review whether positive or negative. A customer looks up at reviews and ratings of business to make a judgment before buying any product or service.
Earning backlinks from highly reputed sites can boost up our local search ranking. Search engines consider it very important to give a specific ranking in local searches. Creating value for customers can easily help you to earn high-quality backlinks.
More than 60% of searches occur from mobile especially when it comes to finding local businesses in nearby locations and then it becomes extremely important to create a mobile responsive design of your website in fact website should be responsive to every screen to give a great experience to the user.
– Keywords research for product and services of related business
– Optimized Title and meta descriptions
– Link to website pages- Locally optimized GMB posts
– Builds and manages a network of citations including Google My Business, Bing, Apple Maps, Facebook, and optimization.
– Google My Business setup/optimization
– Setup or review of business Facebook page
– Setup and verification of location on glassdoor
– Setup social media links
– Positive review automatically added
– Notification for social interaction and reviews
– Monthly reporting of analytics
– Monthly local SEO reports including profile views, website views, monthly ranking of local ranking and google organic ranking
– Wrap-up collected and analyzed data
Account Setup & Reporting
Google My Business AD